Reed is one of the top golf writers in
- Mary Beth Lacy, Mary Beth Lacy Inc. - The Golf PR Firm
An award-winning, nationally-recognized author, writer, editor, photographer, broadcast journalist and public speaker, Jeffrey Reed is most often recognized as one of Canada’s most knowledgeable sportswriters. As a
student of Broadcast Journalism at
Fanshawe College of Applied Arts &
Technology, in his hometown of London,
Ontario, Jeffrey saw a memorable start
to his career. His first feature-length interview subject was none other than
The Great One, Wayne Gretzky, in 1981.
In fact, Jeffrey’s talents as a
journalist first surfaced when he wrote
for his high school newspaper, The
Montcalm Tribune, in 1979 – the year
his beloved Pittsburgh Pirates captured
their last World Series title. The next
year, he volunteered his services at
CKSL-AM 1410 Radio News, where he filled
the role of night editor.
Jeffrey already boasts more than 30 years of experience in radio, television and print journalism. Specializing in the fields of sports, business and construction, yet possessing the rare ability to successfully tackle any topic for print or broadcast media – as well as PR and media relations - Jeffrey has interviewed thousands of subjects across North America, and around the globe.
Currently contributing to more than 400 publications, Jeffrey counts amongst his newspaper and magazine contributions: Sun Media; The Toronto Star; SCOREGolf; Golf Canada; Ontario Golf; Business London Magazine; London CityLife Magazine; Forever Young; Popular Communications; and New Homes & Condos – just to name a few. His work has appeared in such recognized publications as: The Toronto Sun; The Globe & Mail; The National Post; Urban Male Magazine; Horse Canada; and Ontario Farmer. Also, numerous trade publications, including Roofing Canada, Canadian Window & Door Manufacturer, and Toronto Golf & Travel Show have all relied on Jeffrey’s expertise.
is also a two-time author. His first
book, EBBA 40 Years of Baseball (1994)
chronicles the history of London
baseball, in specific, four decades of
the Eager Beaver Baseball Association.
Jeffrey’s second book, Building
Distinction: 100 Years of Construction
in London (1998) recognizes the 100th
anniversary of the London & District
Construction Association. Both books are
bursting with a collection of Jeffrey’s
With a growing PR and media relations business operation, Jeffrey’s CV includes a strong list of companies amongst his clients, including: award-winning homebuilders Doug Tarry Homes, Fusion Homes and Reid's Heritage Homes; the Intercounty Baseball League (est. 1919), for whom Jeffrey created the existing media relations office in 1994; some of the most talented independent singer/songwriters in Canada, including Shelly Rastin, Jade Lester, Karla Crawford, Crystal Gage and Jody Gibson; and some of the biggest names in Country music, including Blake Shelton and Michelle Wright.
On the broadcast front, Jeffrey's recent projects have included television guest appearances on CTV Kitchener, where he debated current events and was declared winner by a judging panel; writing entertainment commercials airing on CHUM Television; and starring in a nationally-aired promotional spot taped at Rogers TV London. Thanks to professional play-by-play skills, Jeffrey possesses London’s most recognized voice of local baseball. His local radio and television experience includes work with almost every London-based AM newsroom, and extensive sports broadcasting with Rogers TV. In 2011, Jeffrey proved his versatility once again as he produced, wrote and hosted, Forest City Fairways, a popular weekly golf show on Rogers TV London.
When he’s not writing a column or broadcasting a story, Jeffrey teaches as a Professor in the highly-regarded Corporate Communication and Public Relations post-graduate program at London’s Fanshawe College. He’s also a writing instructor with Continuing Studies at the University of Western Ontario. Jeffrey is a much sought-after public speaker, too. Visit, Diamond Dream, for more information. An involved member of his community, Jeffrey’s volunteer experience includes time donated to Big Brothers Big Sisters of London & Area, Heart and Stroke Foundation of Ontario, The Lung Association, Thames Valley Children’s Centre and various church groups. An all-around athlete, despite the fact he has bravely and successfully battled life-long physical challenges, Jeffrey is a retired semi-professional pitcher and coach with the London Majors of the Intercounty Baseball League. An avid golfer and low-handicapper, Jeffrey recorded his first hole-in-one at Echo Valley Golf Club near London in 2004. In 2005, he set a course record of 62 (-8) at Caradoc Sands Golf Course in Strathroy.
Jeffrey and his wife, Elizabeth, reside in London where they both enjoy athletics, the arts, home improvement, landscaping and gardening, cooking, fine wines - and spoiling their nieces and nephews.